It's passes before it's noticed; a slight raising of the eyebrows and widening of the eyes. It may be accompanied by an almost imperceptible inhale through parted lips. The heart adds a beat in time, like a quiet exclamation point to the experience. Within a 10th of a second the reaction has passed. But you know something has happened. You've found what you're searching for.
Conversion is the process of turning visitors to your Web site into qualified prospects and customers. A Conversion Scientist spends his time helping you understand your visitors enough to entice them to take some action on ...
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